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Echinacea purpurea 'PowWow Wild Berry'

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Photo Courtesy of Walters Gardens, Inc.
 Common Name: Coneflower-Purple

Wow!  This new variety is incredibly impressive for a seed grown Echinacea.  It’s no surprise that it is a 2010 All America Selections winner. 

In our trials, we noted how floriferous the plants were.  Each stocky, relatively short plant carried a bouquet of fragrant, 3-4”, deep purple-pink to near-magenta flowers on stiff, branched stems. More branches result in more flowers per plant and a showier display in the landscape.  We noted that the older flowers were nearly the same magenta color as the new flowers; the flowers held their bright coloration very well as they aged. 

This first year flowering perennial reportedly keeps on blooming without having to be deadheaded, though you may still want to trim back spent flowers to maintain a tidy appearance.

Praised for their cheerful brightly colored flowers, coneflowers are a mainstay in today's garden. Be sure to leave some spent blooms on the plants in the fall because their seeds provide winter food for finches and other birds. The dried seed heads also provide architectural interest in the winter.

Intro Year: 2010

Introducer: PanAm Seed Co

Origin: Native Cultivar

Characteristics:



Height:
  18-24 Inches
Spread:
  12-16 Inches
Flower Color:
  Pink shades
Foliage Color:
  Green shades
Hardiness Zone:
3,4,5,6,7,8
Find Your Zone
Sun or Shade?:
  Full sun (> 6 hrs. direct sun)
  Part shade (4-6 hrs. direct sun)
Wet or dry?:
  Low water needs
  Average water needs
Want to see wings?:
  Attracts butterflies
  Attracts songbirds
Need critter resistant plants?:
  Deer resistant
How fast should it grow?:
  Medium
When should it bloom?:
  Early summer
  Midsummer
  Late summer
Looking for seasonal interest?:
  Attractive Seed Heads
How's your soil?:
  Poor Soil
  Average Soil
  Fertile Soil
Sweet or Sour Soil?:
  Acidic Soil (pH < 7.0)
  Neutral Soil (pH = 7.0)
  Alkaline Soil (pH > 7.0)
What's your garden style?:
  Container/Patio
  Prairie
  Cottage
  Eclectic

Attributes:

Border plants
Container
Cut flower or foliage
Dried flower or seed heads
Drought Tolerant
Fragrant flowers or foliage
Mass Planting
Specimen or focal point

Awards:

  All America Selections 2010
  Univ of Georgia Trials Classic City Award 2011

Homeowner Growing & Maintenance Tips:

Echinacea purpurea is a wildflower native to the eastern United States and is well-adapted to survive the hot, windy conditions typical of that region. If properly cared for, they will form attractive colonies and will live for many years.

Coneflowers like it sunny and hot. Though they will tolerate light shade, fewer flowers will be produced and the plants will be weakened. Light, loamy soils are best but coneflowers will grow in any well-drained soil. Once established, they are quite drought tolerant.


Companions:

Common/Botanical Name
Zones  
Perovskia 'Little Spire' PP11643 CPBR1437
Common Name: Russian Sage
5,6,7,8,9
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Echinacea purpurea 'Meringue' PP20537 CPBR3930
Common Name: Coneflower
3,4,5,6,7,8
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Phlox paniculata 'Shockwave' PPAF CPBRAF
Common Name: Phlox-Tall Garden
4,5,6,7,8
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Hemerocallis 'Elegant Explosion'
Common Name: Daylily
3,4,5,6,7,8,9
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Monarda didyma GRAND MARSHALL™ ('AChall' PP19582)
Common Name: Bee Balm
3,4,5,6,7,8
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Fun Facts:

The word "echinacea" comes from the Greek word "echinos" meaning "hedgehog", referring to the flower's spiky central cone.

While every effort has been made to describe this plant accurately, please keep in mind that the height, bloom time, and color may differ in various climates throughout the country. The description of this plant was written based on our experience growing it in Michigan (USDA hardiness zone 5) and on numerous outside resources.