The Why and How to a Proven Winners® Destination

"Proven Winners has a vast selection of inventory, which helps us provide our customers with a wide selection of plants. Our customers and staff have benefited from Proven Winners educational handouts."

Redmond’s Garden Center

"The Proven Winners location within our store works so well because we have a go to spot offering the items customers see in Proven Winners ads and online."

Wojo’s Garden Splendors

"We love all the great perennials coming out of the PW program. We do not need to second guess the quality or performance on new perennials, we know that each introduction is going to be a good performer."

Down to Earth Garden Center

What can a Proven Winners® Destination do for You?

Creating a space devoted to Proven Winners shows the trust your business has in the brand. When customers see this trust, they respond by spending time in the destination and purchasing those products. So far, every retailer who has invested in a Proven Winners Destination in their store has seen growth in sales of Proven Winners plants and products.

Four Steps Toward a Destination

1. Certify Your Business

If you are not already taking advantage of Proven Winners free training course, this is a must to get started. Completing certification will not only help to educate your staff on new Proven Winners plants and hot consumer topics, it will also grant your business a listing on Proven Winners website. (And did we mention that Proven Winners will pay for a pizza party for all certified retailers?)

For more details, visit

2. Merchandise the Destination

Proven Winners Destinations are not an “out of the box” kit. Each Destination is customized to your store to stay authentic to the brand you’ve built. Our team will make recommendations and work with the space you have available.

To help incorporate Proven Winners into your store’s image, various POP resources are available, including options that can be printed with your logo. For more details, visit




2022 National Perennial of the Year™
Dianthus 'Paint the Town Magenta'

3. Stock It with the Best (And Keep It Stocked)

Each year Proven Winners National Plants of the Year™ program becomes the focus of a nationwide marketing campaign and each year we see spikes in consumer interest for these plants with record sales. Make sure you have these plants and other key varieties.

View this year’s collection at

4. Partner with Us

Let our expertise be your advantage. We will gladly help you through every stage of setting up a Destination and ensure you receive every benefit Proven Winners has to offer. We can help you with any questions you may have and help you past roadblocks that we have seen in the past.

Before and After at Timothy's Center for Gardening



Here is the same space dressed up with the inclusion of post-wraps, signage, and finished Proven Winners product.